La Cosecha brings the world’s most valued coffee to FITUR 2026

Posted on 2026-01-19

La Cosecha, a brand dedicated to promoting Panamanian specialty coffee, will take part in FITUR 2026 with an immersive experience designed to introduce visitors to the origin, history and production process of the world’s most highly valued coffee.

The initiative aims to connect international audiences with Panama’s coffee-growing regions, emphasizing the work of local producers, the country’s unique natural conditions and the artisanal methods that have positioned Panamanian coffee among the most exclusive in global markets.

An international showcase for Panamanian coffee

FITUR, one of the world’s leading tourism fairs, provides an ideal platform to highlight how Panama’s coffee has evolved into a high-value product, sought after by experts and discerning consumers worldwide.

La Cosecha’s experience blends culture, origin, sustainability and tourism, offering visitors a comprehensive view of the journey from farm to cup.

Tourism, identity and added value

Beyond the product itself, the initiative positions coffee as a tool for tourism and cultural promotion, inviting visitors to discover the communities and landscapes behind one of the most awarded coffees in the world.

Through this participation, Panama reinforces its image as a destination committed to quality, authenticity and excellence, linking its tourism offering with iconic products of international recognition.

Panama on the specialty coffee map

La Cosecha’s presence at FITUR 2026 helps consolidate Panama’s status as a global reference in the specialty coffee segment, strengthening its visibility at international fairs and expanding promotional opportunities for the country’s coffee sector.